Wordmark / Logo Usage

Approved Wordmarks

As of September 1, 2016, the UNT System’s graphic identity is represented by one horizontal and one vertical wordmark.

Below is the UNT System’s primary approved wordmark. This horizontal wordmark with a green box is the UNT System’s primary mark and should be used whenever possible in printed and electronic communications pieces:

 

When using a UNT System wordmark for black and white, printed documents, the primary wordmark should appear in black and white with no gray scale:

CLICK HERE to download the horizontal marks

Below is the UNT System’s secondary approved wordmark. This vertical wordmark with a green box is the UNT System’s secondary mark and should only be used in designs not suited for the primary, horizontal mark. Also below is the non-color version on the secondary wordmark, which utilizes a black box and no gray scale for use in black and white, printed documents.

CLICK HERE to download the vertical marks

Basic wordmark use requirements are:

  • The primary UNT System wordmark, horizontal in design, should be used whenever possible. The secondary UNT System wordmark, vertical in design, should only be used in designs not suited for the primary wordmark. For any questions regarding appropriate use of the UNT System wordmarks, please contact the Director of Communications. 
  • A UNT System wordmark is required on all forms of communication that describe or illustrate the System and/or System business, whether for internal or external use. Exceptions to this requirement can only be granted by the Chancellor or Director of Communications. This includes System-funded publications, as well as those that are externally funded. For example, if the System helps to sponsor an event, the wordmark should be included on a sponsor listing page. If printing is funded by an outside entity, it still must comply with identity guidelines.
  • A UNT System wordmark must appear on either the front or back of any multi-page printed piece (front is preferred) and must be visible on any single-page printed piece.
  • A UNT System wordmark must appear at the top of all UNT System web sites with no scrolling necessary.
  • UNT System wordmarks may not be altered from their original form.
  • UNT System wordmarks may not be stretched, rearranged or altered in any way other than proportional scaling and appropriate use of color.
  • UNT System wordmarks should always appear in UNT green, white and black when possible. The only acceptable variation is black and white, with no grayscale, for use in black and white, printed documents.
  • No additional text or imagery should touch or be superimposed onto UNT System wordmarks.

The Director of Communications will provide each UNT System office or department with a professionally designed “lock-up” graphic that will include sub-branding. An example of an approved sub-branded UNT System wordmark is below:

  • If you feel your area needs a specific, sub-branded wordmark, please contact the Director of Communications to make a request. Upon approval, a professionally-designed, sub-branded wordmark will be created.
  • An area of clear space surrounding any UNT System wordmark should be used to maintain visual impact and legibility. Other graphic elements, such as typography, pictures, etc., should not infringe upon this clear space to ensure legibility.
  • No portion of a UNT System wordmark may be screened back.

Outdated Wordmarks

The UNT System’s former wordmark, or any variations other than those displayed above, may not be used in the production of any new materials beginning on September 1, 2016. In order to best utilize resources, however, a “grace” period for use of this former mark will exist through the end of 2016 in order to utilize current stocks of items such as letterhead or business cards. A hard deadline for use of old marks will be imposed, with no exceptions granted, beginning on January 1, 2017.

If you are unsure about how to incorporate UNT System wordmarks into your design, please contact the Director of Communications.