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Rusty Reid



Regent Reid received his business administration/insurance degree from UNT, and in 1983 he began his journey in the insurance industry, accepting his first position with Ramey, King & Minnis Insurance Agency. It did not take long for him to begin to put together a long and distinguished career.

He became President and CEO of Higginbotham in Fort Worth in 1989 at the age of 27. He crafted the firm’s “single source” service model in which customers could obtain insurance and financial services in one stop. He also established the innovative employee ownership structure that aligned his employees’ interests in the success of the company.

Higginbotham has grown to become the nation’s 27th largest independent insurance brokerage firm and Texas’ largest with 29 offices and more than 930 employees across Texas and in Oklahoma City.

In 2017, Regent Reid was named CEO of the Year nationwide in the inaugural Insurance Business America Awards program. Other honors include being selected the Entrepreneur of Excellence in the Professional Services category by FW Inc. magazine, being listed as one of the 25 Most Innovative Agents in America by the National Alliance for Insurance Education and Research in 2004, being awarded the Susan Halsey Executive Leadership Award by the Fort Worth Chamber of Commerce in 2018, being listed as a Most Admired CEO by the Dallas Business Journal in 2018, and begin named the Top Private Company Executive by the Fort Worth Business Press in 2018.

Regent Reid has served on numerous prestigious boards including past chairman for the Boys & Girls Clubs of Greater Fort Worth, executive board member and past chairman for Casa Mañana, past trustee for Cook Children’s Health Foundation, executive board member for the Davey O’Brien Foundation, member and past board chair of National Multiple Sclerosis Society Fund Raising Hall of Fame, trustee and chairman of All Saints’ Episcopal School Board, board member of The Fort Worth Club, past chairman of the Fort Worth Young Presidents Organization, mentor for Texas Christian University Neeley School of Business Mentor Program and member of University of North Texas Health Science Center Values Advisory Council.

Regent Reid and his wife of 32 years, Molly, are parents to Charlie, Jake and Sainty, who is married to actor/producer Eric Nelsen.